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What is client advocacy?

What is ‘Client Advocacy?’ Client advocacy comprises of VOC (Voice of the Customer) programs. These customer-centric initiatives can consist of NPS (Net-Promoter Scores), CSat (Customer Satisfaction), and CES (Customer Effort Scores) that help you quantify your customers’ product and service sentiment.

What is customer advocacy?

Customer advocacy is the act of building and nurturing relationships with loyal customers, who then act as spokespeople and champions for your brand, products, or services. This process starts by identifying who those loyal customers are.

Why do you need a customer advocacy team?

As long-term partners, you can trust Collaborators to give honest, insightful feedback, not just to heap on the praise. Customer advocacy is about more than just celebrating your brand. With a 12% increase in advocacy tied to a 2% increase in revenue growth, this is a major player in your brand’s performance.

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